Moving From Mass Marketing to Customer Networks
Digital Marketing is a fast-evolving marketing channel currently undergoing evolution from Mass Marketing to Customer Networks.
What is a Customer Network?
“A customer network is the set of all current and potential customers of an organisation, linked to the organisation, and to each other,
through a web of digital tools and interactions.” David Rogers, Columbia Business School.
- Digital marketing strategy
- Marketing funnels
- Marketing communications
- Customer insights
- Content creation
- Video production
- Lead generation
- SEO (Search Engine Optimisation)
- Pay-per-click marketing
- Social media marketing
- Social media messaging marketing
We help you move your digital mass marketing funnel to a Customer Network focused on Key Performance Indicators and Return on Investment.
Five-Step Process for Planning & Executing Your Digital Marketing Strategy
- Setting Objectives
Defining key outcomes for your organisation that your strategy will aim to achieve.
Segmentation and Positioning
Understanding your customers, their network behaviour, and your brand.
Strategy Selection and Ideation
Selecting strategies to fit your business, customers, and competitors.
Generating and testing specific concepts.
Enlisting the right team to carry out your strategy across functional disciplines.
Putting metrics in place to measure the impact of our strategy against objectives.
We help you every step of the way, from setting objectives to execution and content creation to measuring your Return on Investment.
Why Brand Spanking Digital?
- Our highly skilled staff have internationally recognised qualifications from such renown institutes as:
Columbia Business School
- IMM Graduate School
We are one of the few agencies that know that Digital Marketing is fast-evolving from Mass Marketing to Customer Networks.
We Use Agile Marketing Modeling.
We are focused on your bespoke needs.
- We’re based in South Africa, which makes production and content creation inexpensive for our international clients while maintaining exceptional production quality.
We talk about Financial Metrics such as:
Return on Investment